Website strategy & structure
A clear plan for your audience, content and page hierarchy, shaped around your services and business priorities.
Websites & Conversion
Look the part.
Turn interest into action.
Your website should reflect the quality of your business. OCCO brings strategy, design and development together to help visitors understand your value and take the next step.
Thoughtful design. Practical development. Ongoing improvement.
Built around your business
A strong first impression.
A clear reason to stay.
Whether someone arrives through a referral, a search or an ad, your website helps shape their opinion of your business. It should make your services clear, demonstrate your experience and feel easy to use.
We connect the visual experience with the practical details: the content people need, the paths they follow and the actions that matter to your business.
What we bring together
From first impression
to next step.
Design & development
A considered visual identity and a functional website that make your business feel credible, capable and easy to work with.
Mobile usability
Layouts, navigation and contact paths that work comfortably across screen sizes, with attention to readability and accessibility.
Landing pages & conversion
Focused experiences that connect visitor intent with useful information, relevant proof and a clear action.
Analytics & ongoing support
Measurement, maintenance and continued improvements that help your website keep pace with your business.
Strategy before screens
Understand the visitor.
Plan the experience.
We start with what your business needs the website to accomplish. Your audience, services, existing content and available performance data help us decide what belongs on the site and how it should connect.
For an existing website, we assess what is already useful and where the experience needs to improve. The scope follows the business need.
Who are we helping?
Understand why people visit, what they need to know and what might prevent them from moving forward.
What belongs where?
Organize services, supporting content and evidence into a hierarchy that makes the site easy to explore.
What is the next step?
Define the contact, booking, purchase or other action that fits each visitor’s needs.
Website design
Make your quality
visible.
Your design should communicate the care and capability customers can expect from your business. We use typography, imagery, spacing and hierarchy to create an experience that feels confident and clear.
The result should support the message and help visitors find their way, with a consistent visual language across the site.
A recognizable identity
Bring your brand into the details, from page layouts and photography to buttons, forms and supporting graphics.
Content people can scan
Give important ideas the right emphasis. Use clear headings, readable text and purposeful section order to guide attention.
Credibility in context
Place relevant project examples, credentials and customer feedback where they help visitors evaluate your business.
Development & technical foundations
Thoughtfully designed.
Carefully built.
A professional website needs reliable foundations as well as strong presentation. We choose an implementation approach around the features, integrations and publishing needs of your business.
Development includes attention to performance, maintainability and the everyday tasks your team will need to manage.
Build the right functionality
Define forms, content management and necessary integrations as part of the project scope, then connect them to the intended workflow.
Support search discovery
Plan page structure, descriptive metadata, internal links and appropriate indexing controls alongside the content and design.
Prepare for continued use
Consider update needs, access and maintenance so the site can be supported as content and requirements change.
Mobile usability & accessibility
Easy to read.
Easy to use.
People arrive on different devices and with different needs. We consider those differences in the layout, navigation and interactive elements, so the experience remains clear beyond the desktop.
A layout that adapts
Make text, images and page sections work across screen sizes. Keep priority information and contact options easy to find.
Thoughtful interactions
Use clear labels, usable controls and consistent navigation. Consider keyboard access, visible focus and readable contrast.
Less friction
Review unnecessary steps, confusing messages and cumbersome forms. Help visitors complete the action they came to take.
Landing pages
The right message.
The right destination.
A focused landing page connects a campaign or specific customer need with a relevant experience. We align the headline, content and next step with the reason someone clicked.
That may mean a page for a particular service, audience or campaign, with only the information needed to support an informed decision.
Explore paid advertising ↗- 01Recognize the needA relevant message
- 02Build confidenceUseful detail and credible proof
- 03Make it easyA clear next step
Every part of the page serves the visitor.
Connect the full experience
Keep the message consistent from the ad or referral source through the page, form and confirmation.
Conversion optimization
Find the friction.
Improve the experience.
Conversion optimization starts with understanding what visitors are trying to do and where the site may be getting in their way. We use available analytics, inquiry feedback and page evaluation to identify practical improvements.
When traffic and measurement support a meaningful test, we can compare focused variations. Otherwise, we prioritize clear usability improvements and review their effect over time.
Clarify the offer
Help visitors understand what you provide, who it is for and why your business is a relevant choice.
Strengthen the evidence
Use accurate project examples, service details and relevant customer feedback to address questions and uncertainty.
Simplify the next step
Refine calls to action, contact forms and page flow around the information your team actually needs.
Analytics & performance
Understand the journey.
Choose the next improvement.
We define the actions that matter and evaluate available data in context. Traffic is useful to understand, but the larger question is whether the site helps the right people move forward.
How people arrive
Review available traffic sources and landing-page activity to understand the expectations visitors bring with them.
How the site performs
Evaluate page performance, navigation and key interactions to identify barriers that deserve attention.
What happens next
Track agreed conversions and use your team’s feedback on inquiries to connect website activity with business value.
Launch & ongoing support
A good launch.
A lasting partnership.
We review the agreed pages, functionality and customer paths before launch. For a replacement website, we also plan how existing content and important URLs will carry forward.
After launch, support can keep the website current and aligned with your marketing, within an agreed maintenance and improvement scope.
Prepare the handoff
Confirm essential content, contact destinations and required access. Help your team understand the publishing tasks it will manage.
Maintain the foundations
Agree on responsibility for hosting, updates, backups and technical support according to the site’s platform and needs.
Keep improving
Add useful content, refine service pages and respond to changing business priorities with a coordinated plan.
A website team.
With the bigger picture in view.
OCCO has connected digital strategy with execution since 1995. Our work brings design and development together with search, advertising, content and analytics.
For small and midsize businesses, that means a website shaped around how customers find you, what they need to know and how your business grows. We can support the experience beyond the initial project.
Based in Las Vegas. Working with businesses nationwide.
Hear from our clients ↗Let’s talk about your website
A stronger impression.
A clearer path forward.
Planning a new site or improving the one you have?
Bring us your goals. We’ll help define the right next step.