Search engines
SEO that connects your services and expertise with the searches your customers make on Google and other search engines.
SEO & AI Search
Get found.
Be part of the answer.
Connect your business with the people looking for what you do. Across Google, local search, YouTube and AI-powered discovery.
Proven SEO fundamentals. A broader view of visibility.
A wider world of search
Search did not disappear.
It expanded.
Google still matters. But customers also use AI-generated answers, YouTube and local search to discover businesses, compare their options and decide who to contact.
Your search strategy needs to reflect that journey. OCCO brings established SEO and modern AI-search visibility together, with a clear focus on your business, your customers and the opportunities worth pursuing.
What we optimize for
More places to be found.
One connected strategy.
AI answers & recommendations
Clear, useful and credible information that helps AI-powered discovery systems understand your business and reference relevant expertise.
Maps & local discovery
Local SEO and Google Business Profile optimization that support visibility where you operate and where your customers are looking.
YouTube search
Video topics, titles, descriptions and channel organization built around audience intent, helping useful videos reach the people they are made for.
SEO + AI Search
A stronger foundation.
A broader presence.
AI Search Optimization builds on the same work that makes good SEO effective: accessible pages, relevant content, clear business information and credible evidence of expertise.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) extend that work to the ways answer systems interpret, summarize and cite information. They belong within your search strategy.
Search resultsAI answers
Clear. Accessible. Credible.
Technical foundations · Useful content
Business information · Evidence of expertise
Practical optimization, grounded in evidence
We improve the clarity, structure and usefulness of your content, then track how visibility changes. No special AI tricks or guarantees of inclusion—just disciplined work and ongoing evaluation.
Local SEO & Google Business Profile
Be visible where
your customers are.
Local discovery brings your online presence close to a real decision: who to call, where to go and which business to trust. We align your website and business profiles with your services and service areas.
With roots in Las Vegas and experience supporting businesses nationwide, OCCO builds local strategy around the market you actually serve.
A clear, complete business profile
Relevant categories and services, accurate business details, useful updates and project photos help communicate what your business offers.
Location content with substance
Service and location pages that answer local customer questions and show relevant experience, supported by consistent business information across the web.
Reputation people can evaluate
A practical review strategy, thoughtful responses and credible project evidence help prospective customers make an informed choice.
Content optimization & authority building
Make your expertise
easy to recognize.
The strongest content starts with something real: your knowledge, your work and the questions customers ask. We help turn that into useful information people can find, understand and trust.
Content that answers the next question
Improve service pages, articles and FAQs around customer intent. Organize answers clearly and connect related topics through purposeful internal links.
Proof behind the promise
Bring firsthand experience into case studies, project details, photographs, credentials and expert perspectives. Give your claims meaningful context.
Authority beyond your own website
Identify relevant industry references, business listings, editorial mentions and link opportunities that strengthen your reputation and help people discover your expertise.
Technical SEO
Good visibility starts
below the surface.
Your content can only work when people and search systems can access and understand it. We evaluate the technical foundations and prioritize improvements by their likely impact.
Access & discovery
Crawling, indexing, sitemaps, robots directives and redirects.
Structure & clarity
Site architecture, internal links, canonical URLs and appropriate structured data.
Experience & performance
Mobile usability, page performance and the paths visitors take toward contacting your business.
Competitive research & search data
Better decisions
start with better questions.
Which searches matter to your business? Who is visible today? What do their pages explain that yours do not? Where does your experience give you something more useful to contribute?
We combine competitor research, search data, content analysis and technical evaluation to choose priorities that fit your goals, resources and market.
What are your customers looking for?
Search intent, topics, service demand and the questions behind a decision.
Where can your business add value?
Competitive coverage, content gaps and areas where your expertise is relevant.
What deserves attention first?
Business value, technical barriers and the work most likely to support your goals.
Analytics, monitoring & ongoing strategy
Measure what changes.
Understand what matters.
Visibility is part of the picture. We also look at the traffic, inquiries and customer actions it supports. Reporting connects the work to what we learn and what we do next.
Search performance
Track relevant rankings, impressions, clicks, organic traffic and local profile activity to understand how people find your business.
AI visibility
Monitor citations, mentions and recommendations across a defined set of relevant questions and available platforms. Results can vary by prompt, time and user context, so we assess patterns rather than treating a single answer as a fixed ranking.
Business outcomes
Use available conversion and inquiry data to evaluate lead quality, identify friction and refine priorities. Regular review keeps the strategy aligned with your business.
An experienced team.
A long-term perspective.
OCCO has connected digital strategy with day-to-day execution since 1995. We take the time to understand your business and bring search, content, design, development and analytics together around your priorities.
For small and midsize businesses, that means an ongoing partner who can explain the decisions, do the work and adjust as your market changes.
Based in Las Vegas. Working with businesses nationwide.
Hear from our clients ↗Let’s talk about your visibility
Help your next customer
find you.
Bring us your goals, your questions and your current challenges.
We’ll help you identify a practical way forward.