Digital strategy
Connect your goals, audience, online presence and internal resources in a practical plan.
Strategy & Consulting
Bring us the problem.
Let’s find the way forward.
A growth goal. An operational challenge. An idea you want to explore. OCCO helps you understand the options, choose practical next steps and bring the right expertise together.
Business understanding. Digital expertise. Practical execution.
Start with the challenge
You don’t need
all the answers to start.
Sometimes you know exactly what needs to change. Sometimes you can see the problem but are unsure whether the answer involves marketing, your website, a new system or a different process.
We help clarify what is happening, what matters most and what a useful outcome would look like. The recommendation starts with your business and the people who make it work.
Where we can help
Connect the decisions.
Move the business forward.
Marketing priorities
Evaluate where search, advertising, content and your website can support the opportunities that matter to your business.
Technology planning
Define requirements and evaluate tools, integrations or development needs before committing to a solution.
Operational challenges
Explore how your digital systems and processes can reduce unnecessary work and improve the way information moves.
Specialist coordination
Help identify and coordinate specialized professionals when a project calls for expertise beyond your existing team.
Understand before recommending
A better plan starts
with better questions.
We look at your goals alongside your current situation: what is working, where progress stalls and what constraints need to be respected.
Relevant performance data, customer feedback and conversations with your team help us separate assumptions from what we can establish.
What needs to change?
Define the outcome in terms the business can recognize, from stronger inquiries to a simpler internal workflow.
What is getting in the way?
Understand the current process, available resources and dependencies before choosing an approach.
What deserves attention first?
Compare the likely value, effort and uncertainty of the options, then choose a manageable starting point.
Digital & marketing strategy
Give each investment
a clear purpose.
Your website, search presence, advertising and content influence one another. We help you see how those pieces support the customer journey and where attention is most useful.
The plan reflects your market, budget, capacity and goals. Priorities can change as your business and the evidence change.
Evaluate the current picture
Review relevant analytics, search visibility, campaign activity and website content to understand existing strengths and opportunities.
Connect channels with outcomes
Choose the roles of search, advertising, content and customer communication around the people you need to reach and the actions you want to support.
Make priorities practical
Set an achievable scope, identify dependencies and distinguish immediate improvements from longer-term initiatives.
Technology planning
Choose the tools
around the work.
A system should fit the problem it needs to solve. We help describe the requirements, assess your current tools and compare appropriate approaches before development or implementation begins.
That may mean improving an existing setup, connecting supported services or defining the scope for a custom solution.
Clarify requirements
Document who will use the system, what they need to do and which information needs to be available.
Evaluate the tradeoffs
Consider setup effort, ongoing costs, integration needs, access requirements and who will maintain the solution.
Plan implementation
Identify the decisions, resources and preparation required for a workable transition, including the needs of the people using the system.
Operational challenges
Less friction.
A clearer way to work.
Repeated manual steps, scattered information and disconnected tools can make everyday work harder than it needs to be. We help examine the process and define where technology may make a useful difference.
The aim is a change your team can use and support, with responsibilities and expectations made clear.
Map the process
Understand how requests, records and decisions move today, including the handoffs that cause delays or confusion.
Identify useful improvements
Look for opportunities to simplify data entry, connect information or clarify what happens next.
Define a manageable scope
Start with the parts of the process that matter most, then evaluate what the change achieves before expanding it.
New ideas & business opportunities
Explore the possibility.
Understand the work.
A new digital service, online store or customer experience often starts with an idea and a list of unanswered questions. We help translate that idea into requirements and decisions you can evaluate.
Where appropriate, a focused first phase can help test assumptions before you commit to a larger build.
Describe the customer need
Identify who the idea serves, the problem it addresses and the experience it should provide.
Assess what is required
Consider content, technology, marketing, operational support and outside expertise as part of the whole picture.
Choose the next step
Decide whether more research, a defined pilot, a prototype or an implementation plan would resolve the most important uncertainty.
Coordinating the right expertise
The right people.
Working toward the same goal.
Some projects need specialized knowledge. OCCO helps identify the expertise required and coordinate the people involved, with a clear brief and an understanding of how their work fits together.
When a matter requires a qualified legal or other specialist, we help coordinate that professional’s involvement. Their advice and decisions remain with them.
- 01Your challengeUnderstand the business.
- 02A practical planChoose the next steps.
- 03The right expertiseCoordinate the work.
Clear ownership
Define responsibilities, dependencies and communication so the people involved know what they are contributing and what comes next.
From recommendation to execution
A plan you can
put to work.
Useful strategy needs a path into day-to-day action. We help translate the chosen direction into a scope, sequence and set of responsibilities that the people doing the work can follow.
Where the work fits our capabilities, OCCO can bring design, development, content and marketing together to carry it forward.
Define the work
Make the deliverables, dependencies and open decisions clear before implementation starts.
Coordinate progress
Keep the relevant people informed and address the questions that affect the next stage.
Adjust with purpose
Review what you learn during implementation and discuss changes in scope, timing or priorities when they are needed.
Review & ongoing direction
Learn from the work.
Keep the priorities clear.
We agree on useful ways to assess progress and revisit the plan in light of the results. The right measures depend on the challenge your business is trying to solve.
Business outcomes
Review the available evidence against the goal, whether that involves customer inquiries, a working process or a completed implementation.
Team feedback
Listen to the people using the website, system or workflow to understand what has improved and where problems remain.
Next priorities
Use what you learn to decide what needs refinement, what can wait and where the next effort should go.
An experienced partner.
A practical perspective.
OCCO has connected business goals with digital execution since 1995. We bring marketing, design, development, content and analytics into the same conversation.
For small and midsize businesses, that means a partner who can look across the online side of the business, explain the options and help coordinate the work. We build relationships around understanding your priorities over time.
Based in Las Vegas. Working with businesses nationwide.
Hear from our clients ↗Let’s talk it through
Bring us the problem.
We’ll help figure out
the solution.
Tell us what you want to achieve and what is getting in the way.
We’ll help identify a practical next step.