Store strategy & design
An approach shaped around your products, customers, brand and day-to-day operations.
E-Commerce
Products worth finding.
A store worth choosing.
Make it easier for customers to explore, decide and buy. OCCO connects store design, product content and practical technology to support your online business.
Clear product discovery. Thoughtful checkout. Ongoing support.
Built for the way you sell
A better buying experience.
A more manageable store.
An online store needs to work for two audiences: the people buying from you and the team running it. The customer experience and the operational details belong in the same plan.
We help organize your products, present them clearly and connect the steps from purchase to fulfillment. Whether you are launching or improving an existing store, the scope starts with your business.
What we bring together
From product discovery
to completed order.
Product organization & content
Categories, navigation and useful product information that help shoppers find and compare what you sell.
Cart & checkout experience
Clear purchase steps, understandable costs and a usable mobile experience that help customers complete their orders.
Payments, shipping & integrations
Connections between your storefront and the supported services you need to accept payments, manage orders and fulfill purchases.
Optimization & ongoing support
Measurement, maintenance and practical improvements as your catalog and business evolve.
E-commerce planning
The right foundation
for your business.
Your catalog, fulfillment process and internal resources help determine what the store needs. We review those requirements before choosing a platform approach or adding functionality.
For an existing store, we consider the value of improving the current setup alongside the work and disruption involved in a move.
What are you selling?
Understand catalog size, product variations and the details customers need before making a purchase.
How will orders move?
Map the process for inventory, payment, fulfillment and customer communication.
What needs to work first?
Define essential features, budget and responsibilities, with a clear scope for launch and later improvements.
Store design & product discovery
Help customers find
their way to the right product.
A well-organized store makes the catalog easier to understand. We shape category structure, navigation and page layouts around how your customers browse and compare.
The design brings your brand into the experience while keeping products, useful information and purchase actions easy to recognize.
Clear categories
Group products in ways that make sense to shoppers, with descriptive labels and a useful hierarchy.
Search & filtering where useful
Choose catalog tools appropriate to the range and complexity of your products. Help customers narrow their choices without adding unnecessary steps.
A comfortable mobile experience
Make navigation, images, product options and controls usable on smaller screens, with attention to readability and accessibility.
Product pages & content
Answer the questions
between interest and purchase.
A product page should help someone decide whether an item fits their needs. We organize descriptions, imagery, options and practical details so the page supports that decision.
Explore content & video ↗Useful product information
Explain features, dimensions, materials, compatibility or other relevant details using accurate information from your business.
Visuals with a purpose
Present product imagery and available video to help shoppers understand appearance, scale and use.
Fewer unanswered questions
Make variation choices, availability and relevant shipping or return information easy to locate before the customer commits.
Cart & checkout
Make the purchase
feel straightforward.
Checkout should confirm the customer’s choices and explain what happens next. We review the available checkout controls and the information customers need to complete an order.
Some changes depend on the platform and payment provider. We identify those boundaries as part of planning.
Clear order details
Help customers review items, quantities, options and applicable charges before placing an order.
Usable purchase steps
Evaluate form fields, labels, error messages and mobile interactions to reduce avoidable confusion.
A useful confirmation
Provide clear confirmation and appropriate next-step information so customers understand the status of their purchase.
Payments, shipping & integrations
Connect the storefront
with the work behind it.
The tools behind a store should support how your team operates. We scope the required connections and configure supported services around your agreed workflow.
Payment availability, shipping rules and integration capabilities depend on the services and accounts your business uses.
Payment connections
Connect supported payment providers and review the purchase flow, including relevant order and payment status handling.
Shipping & fulfillment
Configure agreed delivery options and shipping rules, and connect supported fulfillment tools where required.
Business systems
Evaluate needed connections for inventory, accounting, email or customer management, with clear responsibilities for the information moving between them.
Conversion optimization
Understand the hesitation.
Improve the next step.
We use available store data, customer feedback and page evaluation to identify where the shopping experience could be clearer or easier.
Improvements may involve product information, navigation, shipping clarity or checkout flow. Testing is useful when traffic and measurement are sufficient to support a meaningful comparison.
- 01DiscoverFind a relevant product
- 02DecideUnderstand the details
- 03PurchaseComplete a clear checkout
Each step helps explain where to improve.
Put results in context
Pricing, demand, availability and shipping can all affect purchases. We consider those factors alongside the design and website data.
Search, content & advertising
A store connected
to your marketing.
Your store is a destination for search, campaigns and returning customers. We connect the experience with relevant product content, discoverable pages and a consistent message.
Explore SEO & AI Search ↗Product & category visibility
Organize useful page content, internal links and appropriate metadata around the products and topics your customers seek.
Campaign destinations
Align relevant ads and promotions with product, category or landing pages that deliver on the message.
Customer communication
Connect agreed email and content workflows to keep customers informed, using the permissions and preferences they have provided.
Analytics & ongoing strategy
See how people shop.
Choose what to improve.
We define useful measures for your store and review the available data in context. Reporting helps connect the customer journey with practical decisions about content, functionality and marketing.
Discovery & interest
Review traffic sources and product or category activity to understand how customers arrive and what attracts attention.
Purchase behavior
Evaluate available cart, checkout and completed-order data to identify patterns and possible friction.
Business performance
Consider conversion rate, order value and revenue alongside returns, product margins and operational feedback where available.
Launch & ongoing support
Ready for customers.
Supported as you grow.
Before launch, we review the agreed catalog, navigation and purchase workflows. A migration also needs a plan for existing content, important URLs and the records included in the project scope.
Ongoing support can help keep the store current as products, promotions and operational needs change.
Prepare the store
Review product details, configured payment and delivery options, and customer communications against the agreed requirements.
Support the team
Clarify how your team will manage products and orders, and where responsibilities sit for third-party services.
Keep the plan current
Agree on maintenance, updates and support, with a practical process for continued improvements.
Your store.
A whole digital team behind it.
OCCO has connected digital strategy with day-to-day execution since 1995. We bring design, development, content, search, advertising and analytics together around your business.
For small and midsize businesses, that means a partner who considers both the customer experience and the practical work of running your store.
Based in Las Vegas. Working with businesses nationwide.
Hear from our clients ↗Let’s talk about your online store
A better way to shop.
A clearer way to grow.
Launching a store or improving the one you have?
Bring us your products, your goals and your challenges.