Law firm marketing
Search, advertising, websites and content that help prospective clients discover your firm, evaluate its services and make an inquiry.
Explore firm marketing ↓
Law Firms & Litigation
Make your expertise visible.
Make complex ideas clear.
Digital marketing that helps prospective clients understand your firm. Visual storytelling that helps your legal team explain a case. OCCO brings strategy, design and technology to both.
Law firm marketing. Video storytelling. Litigation visuals.
Two needs. One experienced digital team.
Build confidence.
Bring clarity.
Prospective clients need to understand your practice, your experience and how to contact you. Your legal team may need a different kind of communication: a clear way to present events, relationships or complex technical information.
We approach each assignment around its audience and purpose, with distinct scopes for firm marketing and litigation support.
How we support your firm
The right expertise
for the task at hand.
Litigation visuals
Animations, graphics and visual presentations that organize complex material around the explanation your legal team needs to deliver.
Explore trial animations & case clips ↗
Law firm marketing
Help the right people
find your firm.
We start with your practice areas, geographic reach and the matters you want to attract. That context shapes how your firm appears in search, how its services are described and where advertising can support the plan.
The goal is a coherent presence that makes it easier for prospective clients to understand whether your firm can help.
Practice-area clarity
Explain the work your firm handles in language prospective clients can understand, with a clear path to the relevant service and contact information.
Local relevance
Align your website and business profiles with the offices and areas your firm serves.
A coordinated strategy
Connect search, advertising, content and the website around agreed priorities and your team’s capacity to respond.
SEO & AI Search
Be discoverable.
Be understandable.
People use traditional search, local results and AI-generated answers to explore legal services. We bring proven SEO fundamentals together with a broader view of how your firm is discovered and evaluated.
Explore SEO & AI Search ↗A clear search foundation
Technical evaluation, useful practice-area pages and organized internal links help communicate what your firm does.
Credible firm information
Present accurate attorney biographies, practice details and relevant experience, with your team reviewing the substance.
Ongoing visibility review
Monitor available search performance and relevant AI citations or mentions to identify patterns and refine priorities. Visibility is evaluated over time, without guarantees of inclusion.
Paid advertising & performance
Reach relevant demand.
Understand the inquiries.
Advertising strategy should reflect your practice priorities and market. We connect campaign research, relevant messaging and focused landing pages with a clear measurement plan.
Inquiry quality and your intake team’s feedback give reported conversions useful context. Budgets and forecasts are shaped by the market and available evidence.
Explore paid advertising ↗Purposeful targeting
Organize campaigns around relevant services, search intent and geographic reach.
A relevant destination
Connect the ad to a page that answers the visitor’s next questions and explains how to contact your firm.
Measurement beyond clicks
Review agreed conversion activity and feedback on inquiries to guide targeting, messaging and budget decisions.
Websites, content & video
A professional presence.
A clearer first conversation.
Your website and content help people form an impression before they speak with your team. We combine considered design with useful information and visual storytelling to make that experience clear and approachable.
Explore websites & conversion ↗Website design & usability
Make practice areas, attorney information and contact options easy to find on desktop and mobile.
Content with a purpose
Develop service copy, articles and FAQs around the questions your firm is qualified to address, subject to attorney review.
Video that introduces your firm
Shape firm introductions, attorney profiles and service explanations around a clear message and an appropriate audience.
Litigation animations & visual presentations
Make the complex
easier to follow.
Some explanations benefit from more than words. A sequence of events, a physical relationship or a technical process can become easier to understand when the relevant details are presented visually.
OCCO develops visual materials around the source information, explanatory purpose and direction provided by your legal team and designated experts.
Explore our courtroom animation services and see the casino trip-and-fall case study, with actual security footage, enhanced video and animation recreations from multiple points of view.
View trial animations & case clips ↗Animations
Illustrate an approved sequence, mechanism or concept with timing and movement where they contribute to the explanation.
Graphics & diagrams
Organize relationships, locations, components or key details in a form the intended audience can follow.
Visual presentations
Bring approved graphics, imagery, text and video into a coherent presentation for the intended setting.
Applications for visual storytelling
Start with the point
you need to explain.
The right format depends on the material and the audience. We work with your team to identify what the visual needs to communicate, what information supports it and which details are essential.
Potential applications include personal injury matters, product-related disputes and other cases involving complex events or technical concepts.
Events & chronology
Show the order of relevant events with timelines or approved animated sequences.
Products & mechanisms
Illustrate components and how they relate or operate, based on the technical information your team supplies.
Spatial & physical relationships
Help explain where elements are positioned and how they relate, using the agreed references and dimensions.
A collaborative production process
Clear source material.
Careful visual development.
We define the audience, purpose and deliverables with your team before production. The process provides review points for the people responsible for the factual and technical content.
- 01DefinePurpose, sources and scope
- 02DevelopConcept, sequence and visuals
- 03ReviewVerify, refine and deliver
Keep assumptions visible
Identify illustrative choices and unresolved details during development. Your team and designated experts review the content before final delivery.
Defined responsibilities
Your legal direction.
Our visual expertise.
Your attorneys determine the legal strategy, intended use and required approvals. OCCO’s role is to help develop clear digital and visual materials within that direction.
We establish the practical requirements for source sharing, review and delivery as part of the project scope.
Marketing review
Your firm reviews legal content, claims and use of client information before publication, including the professional requirements applicable to its marketing.
Litigation review
Your legal team and experts confirm the factual basis, technical interpretation and suitability of the visual for its intended use. We do not determine admissibility.
Information handling
Agree on authorized contacts, necessary source materials and appropriate sharing arrangements before transferring case information.
Why OCCO
Strategy, technology
and visual storytelling.
OCCO has connected digital strategy with execution since 1995. We bring marketing, design, development, content and visual production into a coordinated working relationship.
For your firm, that means an experienced digital partner who can help with a broader marketing presence or a focused visual assignment, with the scope and responsibilities made clear.
Based in Las Vegas. Working with businesses nationwide.
Hear from our clients ↗Let’s talk about your firm
A stronger presence.
A clearer presentation.
Tell us about your marketing goals or visual communication needs.
We’ll help identify the right next step.