Name the problem first
A redesign is a project, not a diagnosis. Describe what is difficult today: visitors cannot understand the services, staff cannot update content, mobile forms are awkward or the website no longer reflects the business. Different problems call for different scopes.
Walk through the important journeys
Choose the tasks a visitor needs to complete, such as finding a service, evaluating your experience and contacting the right person. Follow each path on desktop and mobile. Note confusing labels, unanswered questions and unnecessary steps.
Review the content before the layout
Check whether service descriptions are current and whether project examples support the claims you make. A new layout can organize information more clearly, but your team still needs accurate source material. Decide what can be retained, improved or retired.
Consider the work behind the website
List the publishing tasks, forms and integrations your business relies on. Identify who maintains them and what information needs to move between systems. These requirements should shape the project before visual decisions become fixed.
Agree on a useful definition of success
Choose outcomes that relate to the original problem: easier content updates, a clearer inquiry path or better visibility into customer actions. Include a plan for reviewing the result after launch. Keep the useful parts of the existing site in view as you define the changes.
Your next step
Create three lists: what works, what gets in the way and what has changed in your business. Use those lists to discuss whether focused improvements or a broader redesign would be the more practical approach.
Put the plan into practice
Let’s talk about your next step.
OCCO connects strategy with the work of improving your digital presence.
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